If you have a social media page for your brand then you will understand how important it is for you to keep it current and updated at all times. This is easier said than done, but here are some helpful tips that will get you started.
Create a Series
If you want your social media presence to feel like a series of scheduled posts instead of random pieces of content here and there then series posts are a great idea. Start a series that will help you to interact with your fans on a regular basis, and you will soon be reaping the rewards. Consider having a series that covers a topic every week, or cover one big topic over the space of several weeks. If you are able to grab the attention of your audience one week, you can almost guarantee that they will want to read your posts the next week as well.
Run a Contest
People love freebies. It’s as simple as that, and by running the occasional contest, you can be sure to take advantage of this social media tool. You could ask people to share your post in order to be in with the chance of winning, or you could even ask them to post their own creative status using a hashtag of your choosing. Hashtags are the simplest way of you keeping track who has entered your contest and it won’t cost you at all to monitor this. You don’t need to run contests on a weekly basis, once a month is a great starting point, and the social media value that you get in return will be well-worth losing something from your inventory.
Host an AMA
AMA stands for Ask Me Anything. It is a fantastic way for you to really get to know your customers and it also gives them the chance to get to know you as well. This is ideal if you have overcome quite a few obstacles to get to where you are and it is also great if you want to show off your personal side. On top of this, it is very easy for you to raise awareness of your brand without being overly pushy about it. If you have a large team working with you then give each team member the chance to cover their own AMA.
Social Media Takeovers
Sometimes it helps to inject a new lease of life into your social media page. Social takeovers are the best way for you to do this. The idea is that you give someone else complete control over your page and this is usually done for a full day. When you do this, make sure that you give someone of interest control. This could be a local celebrity, someone who is an influencer in your area or even people who would be relevant to your industry. For example, if you run a restaurant, get a chef to take over, or even your waiter. This is a great way for you to really spark your customer interest.
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