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Sales & Marketing - What Is The Difference
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Sales & Marketing – What Is The Difference?

Upon first reflection, the difference between sales and marketing seems immediately clear. Sales encompasses the persuasive activities designed to convince the prospective customer to exchange their money for goods and/or services. And marketing…
What is Digital Marketing
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What Is Digital Marketing?

Digital marketing can literally be defined as any form of marketing that takes place online. This encompasses the use of digital channels such as social media, email, and the business website. The digital marketeer is expected to carry out…
Communication In Today's Climate
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Communication In Today’s Climate

The Coronavirus has had an undeniably major impact on people’s lives over the last few months. The vast majority of us have been following the government’s instructions; isolating ourselves, and keeping to the social distancing rules. These…
How Communication Has Changed Completely in Just 10 Years
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How Communication Has Changed Completely in Just 10 Years

  In years gone by, we were pretty limited in the ways that we could communicate. It was only relatively recently in human history that we were even able to write things down- up until then, the only way to communicate was face-to-face.…
How Digital Marketing Has Changed in the Last 10 Years
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How Digital Marketing Has Changed in the Last 10 Years

Ten years ago, if you’d mentioned SEO to the average business owner, they would probably be left wondering what the hell you were talking about. Nowadays, though, every company needs to be a lot more tech-savvy with their marketing efforts…
Why We Love Marketing: Forging Relationships
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Why We Love Marketing: Forging Relationships

We love marketing! One of the reasons we love it so much is because we get to create new relationships. Not only do we get to create relationships with our own clients and get to know their businesses, but we also get to help those clients create…
Why a Healthy Dose of Creativity Makes All the Difference in Marketing
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Why a Healthy Dose of Creativity Makes All the Difference in Marketing

Nowadays, consumers are bombarded with ads everywhere they look. From posters on the side of bus stops to the ads that pop up on our social media news feeds, most of us see thousands of adverts every single day. As a business, that poses a real…
Technology Has Turned the Business World On Its Head
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Technology Has Turned the Business World On Its Head

Nowadays, technology dominates almost every aspect of our lives. From the way we communicate with each other, to how we access and consume information about the world around us, we’re more dependent on tech than ever. That’s also true for…
What Is Social Media Management?
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What Is Social Media Management?

Nowadays, most businesses have social media profiles. After all, it’s an easy way to put information out there and connect with customers. In previous posts, we covered some of the key benefits of social media for businesses. However, it takes…
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Which Social Media Sites Should You Be Utilising the Most?

If you want to get on social media but you have no idea what sites you should be using, then you know that you have come to the right place. Here you can find out whatever you need to know about social media, as well as getting the information…