If you have a site then you will know how important it is for you to engage with your customers at every opportunity you get. You probably think that you do this already, whether it is by phone or by email, but the truth is that this is just not enough, but live chat could be the answer.
Did you know that on average, users spend 59 seconds on a website? That isn’t long enough for them to find your company phone number or even your email address. It is, however, long enough for you to try and engage them through live chat, and this could work wonders for your conversion rate.
Live chat has the highest satisfaction rate when compared to any other point of contact. 73% of customers prefer live chat when compared to speaking on the phone, so it’s safe to say that if your site is not utilising live chat, you are missing out.
It’s all About the Millennials
56% of Millennials prefer live chat to email, and the reason behind this could be because they grew up with the internet, which went on to power things like chat rooms, instant messaging and more. The younger generation of today are the ones who are going to be fuelling your business in the next decade, so it is super important that you take this into account when the time does come for you to reassess your priorities.
So it’s so important that your website has live chat. If you don’t have it then you won’t be providing your customers with the experience that they truly want, and this will harm your conversion rate, your customer satisfaction and even your business potential. With live chat being easier to implement now than ever before, there really is no excuse for you not to try it out for yourself. Also with systems like Messenger Bots, a process like booking an appointment can be handled by a Bot and you just get the information you need for the booking!
Let’s meet up, and show you just how effective that consistent approach to marketing can be!
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