More people make social media accounts each day, but not all platforms are created equal. Some of the facts here might just surprise you – read on and you’re bound to learn something new…

1. For context, as of Dec 2019, the total worldwide population is 7.8 billion. The internet has 4.54 billion users. There are 3.725 billion active social media users!

2. The average internet user has 7.6 social media accounts.

3. Companies ignore 70% of Facebook questions. Connecting with consumers is kind of the whole point of having a brand presence on social media, right?

4. 96% of social media users that talk about a brand online, don’t even follow the brand’s profile.

5. The average daily time spent on social is 142 minutes a day.

6. The average Facebook user has 155 friends on the platform, but would only trust 4 of them in a crisis.

7. We spend a lifetime average of 5 years and 3 months on social media.

8. Facebook adds 500,000 new users every day – that’s 6 new profiles every second!

9. India has 30 million users on Facebook. More users than in any other country!

10. Every month, 1.4 billion users participate in Facebook Groups.

11. 8 billion videos are viewed daily on Facebook.

12. 80% of Instagram users follow at least one business profile, and 200 million of those users are consistently checking in to see what their favorite brands are up to.

13. Twitter suspended 70 million fake accounts in 2018.

14. 81% of parents report their kids start using Facebook between 8 and 13 years of age. 95% of parents were aware their kids were using the service while 78% helped create the account.

15. 95 million photos are uploaded to Instagram each day.

16. More people own a cell phone than a toothbrush. 7 billion people in the world. 3.7 billion own mobile phones. Only 3.5 billion own a toothbrush.

17. In 2018, it was reported that 37.1 million adults are using YouTube in the UK.

18. Only 25% of Facebook users bother to check or adjust their privacy settings.

19. The bird featured in Twitter’s iconic logo and branding is called Larry. Larry wasn’t named after WordStream’s own Larry Kim, like many believe, but legendary Boston Celtics forward Larry Bird.

20. Approximately 80% of world leaders have Twitter accounts, though the frequency of tweets varies widely from one leader to another. There’s one world leader we can think of that probably tweets a little too much!

21. Instagram launched on October 6, 2010. By December 21, 2010, the service had more than 1 million users. It took Twitter more than two years to accomplish this level of growth.

22. At the beginning of 2019 there were an estimated 24 million Instagram users in the UK. This is 42% of the UK’s population.

23. Food and drink is the most popular category on Pinterest, with approximately 57% of users reporting interaction with food and drink-related pins.

24. Pinterest generates more than 400% more revenue per click than Twitter, and 27% more per click than Facebook.

25. According to Twitter, 13.6 million people in the UK can be reached by advertising. This number represents 24% of the UK population, aged 13+.