Nowadays, almost all of us are active users of social media. In fact, by next year, it’s expected that across the world, there will be some 2.5 billion active social media users- and that figure is only going to increase further over time. Naturally, that user base is an excellent opportunity for businesses to reach out to new and old customers alike, and take their brand to the next level. If you’re not already using social media to its full potential for your business, then you really should- here are just five reasons why it’s the smart move in today’s tech-driven world.
Be Incredibly Precise With Your Marketing
One of the great things about social media marketing through sites like Facebook and Twitter is that it’s extremely easy to target a highly specific audience with your campaign. Since these sites store information like age, gender, and location about their users, you’re able to select just who you want to reach with your message. So, whether you want to build up a loyal local community of customers, or if you want to crack into a whole new market, social media marketing is an easy way to get just the results you’re after.
Provide Top-Quality Customer Service
In today’s high-tech, fast-paced world, there’s still something to be said for genuine customer service. No one likes to be treated like they are on an assembly line, so if you’re able to provide quick, clear, and friendly responses to customer queries, you’ll be showing people that you are a company that really does care. Real-time communication is simple with social media since you can respond to messages and comments with ease. What’s more, any public comments are visible to all, so it’s a great chance for some organic PR, too!
Build Your Brand
Social media is a great way of not only increasing brand awareness but also giving your business real brand identity. Instead of only being presented with logos and marketing materials, social media is an outlet for the human side of your business. Whether you’re sharing blog posts or keeping your customers up-to-date with the latest info about your company, you can put a bit more of your own personality into your social media content. That way, customers will feel a more genuine connection with your brand- and that will make them more likely to keep on coming back to you.
Collect Some Valuable Customer Feedback
Businesses live or die by their customers, but it’s astonishing just how few companies take the time to actually listen to those customers. After all, if you don’t know what your customers would like to see you improve, then how are you ever going to push your business on to new heights? Having social media outlets where members of the public can leave feedback is crucial to deciding your next steps as a business, and identify common pain points to resolve. What’s more, you can also use feedback on your social media marketing to tweak your message for your next campaign, and achieve even greater results!
Drive Extra Traffic to Your Website
Whether you sell your products and services online directly, or if your website is just a showcase for what you have to offer, you’ll want to keep up a steady stream of traffic to your site. The more people visit, the more opportunities you’ll have to convert those visitors into sales, so it’s in your best interests to lure them in. Every interaction on social media is a chance to do just that, and when you use social media in the right way, you’ll see a huge hike in traffic. In addition, an active social media presence is also a great way to boost your SEO, since Google likes to reward companies that have a buzz about them.