In ten years, do we expect to see robots and other bots controlling our marketing and reshaping the horizons of digital marketing? Or will it progress so gradually that we won’t even feel the bumps and turns along the way? It begs the question, how exactly can we continue to grow at the rate we are, when there are already so many incredible pieces of advanced technology around?
The impression of digital marketing is that it can quickly and effectively reach a mass of people; but in 2030, will it be reached via some type of new technology? We already have instant access and instant gratification across many online platforms and e-commerce sites, what can change? Experts believe that there may be some changes based on an analysis of current trends which includes changes and advances in the rise of AI and VR, including voice search, facial recognition and personalisation of products and services.
The theme of exceptional personalisation in both online platforms and social advertising seems to be quite prevalent in terms of realistic expectations. Known as what could be a hyper-personalised future, it will see a very new tactic explored. With targeted personal ads, you will also be able to see a reduction of irrelevant ads and only a curated consumption of media which will be hyper-personalised, giving us a detailed overview of exactly what we want and when we want it; in essence, the technology will know us so well that we will not be able to ever say no to those pop-up ads. Sounds spooky? Today’s world of technology already houses a lot of this information in its archives, such as our preferences, user details, information on numbers, what we like and market research assists with quizzes and customer service reviews we fill in. They know what we want already but not to that extent. It will prove highly beneficial to the brands investing in this type of marketing because it will mean a huge generation of sales and with only targeted ads, it is likely to be creating a huge financial gain and growth across the board.
SEO may also change. The future of this sector of the internet may play a role in the big changes ahead, because Google may not previously have been able to filter out the brands being rewarded via algorithm it may seem that the algorithm will reward only sustainable strategies, that are providing exceptional quality services and products to people, giving out relevant information on user-friendly websites, to provide a boost to higher-quality companies only. Will this affect searches for all? Possibly so, it seems that maybe our search habits will change but of course, at the moment, there are no proven methods in the works, only speculation but it seems that the face of digital marketing will indeed change inside the next ten years. For the better? No doubt in many ways but it must be careful not to isolate too many middle of the road and mainstream buyers and consumers.