Let’s face it: many businesses and website owners know that blogging is essential. It’s a vital part of any content marketing strategy, and it fits in well with social media.
The thing is, some folks often sit down and think, “why is blogging important for my website?”
Writing blog posts is something that often falls by the wayside for organisations. It’s one of those tasks that people know they should do, but fail to understand why it’s so crucial. So, without further ado, let’s talk about why you need to prioritise blogging:
Writing blog posts adds fresh new content to your site
The primary reason why you need to get back into your blogging routine is that it keeps your website fresh. You need to remember that visitors aren’t going to keep coming back to your site if there’s nothing new to see. Otherwise, it’s a bit like reading a newspaper that only has yesterday’s stories in it!
You might think to yourself that updating your static content regularly is the way to go. But here’s the thing: it’s a headache, it’s boring, and you’ll run out of ways to rehash your content!
Blogs are excellent ways to add new content to any website. You can talk about anything (as long as it’s relevant to your readers, of course). And you can write as much as you want on each blog post.
Think of your blog as the daily newspaper for your website. What relevant topics will be of interest to your readers today?
They help you to rank well for long-tail keywords
These days, there are over 1.5 billion active websites on the Internet. As you can appreciate, that means there’s a lot of competition out there for keywords! The good news is that you can still compete with other sites on an even footing.
One of the best-known ways to do that is by using long-tail keywords in your content. And blog posts are one of the easiest ways to make that happen!
In case you weren’t already aware, long-tail keywords are search phrases. Put simply, instead of trying to rank for “hairdresser” you could use long-tail keywords such as:
- “best hairdresser in oxford”;
- “trendy hairstyles used by londoners”;
- “men’s barbers in scunthorpe.”
Because blog posts are a good outlet for fresh site content, you can use that to your advantage. Long-tail keywords in blog posts help boost a site’s profile in search engine results.
Blog posts boost your social media activity
Lastly, it’s worth pointing out that you can increase the popularity of your social media profiles with a blog. Have you ever noticed that many Facebook pages and Twitter profiles have links to blog posts?
As you know, social networks are an excellent way to connect with your audience. When you have a following on a social media profile, you can link them to your posts.
Assuming they like what they read, they can then share links to those posts with their friends and followers.