Are you using social media marketing as part of your digital promotional strategy? If not, then you’re missing a fantastic level of potential. Facebook alone as over 2 billion active users every month and, while others have lower numbers, they still offer a brilliant opportunity for engagement and interactions.
Specifically, you should be running a social media marketing content campaign. So, let’s look at the steps to set this up.
Choose Your Network/s
The first step is always going to be figuring out what social networks you want to use and focus on. To do this, you must research where your target audience is active. They could mainly use Instagram or they could be primarily based on Twitter. There’s no point focusing on an option which doesn’t appeal to your target customer.
Determine The Right Type Of Content
Next, you need to consider the right type of content for marketing campaigns. Still focusing on Instagram, this is ideal for images and to an extent video. It can also be used for infographics. Remember, you can use the same content across multiple channels. However, it should be altered and adjusted to fit the specific network.
Determine Your Content Creation Process
This is mainly about ensuring that you find a voice that people can connect with and that they will respond to. It must fit the platform that you have selected and match your brand image. You should also figure out how to tell a story because this is one of the easiest ways to ensure your audience does connect.
Research the Right Content
You need to make sure that you are thinking about the right content and keywords that are going to have the greatest chance of being shared. To do this, you should reach out to the source itself – your audience. Use polls and surveys to begin engaging and then turn your attention to keywords. Keywords are still crucial today and there are lots of tools that will help you determine which you should be focusing on for your content.
5. Setup A Publication Schedule
Do make sure that you are thinking about when you are going to publish your content. You should be working to ensure that there are never any gaps in your campaign. Instead, you should be releasing content like clockwork. You should also be ensuring that you are publishing around a time when your audience is most active. This can be assessed through analytics online.
Finally, it’s not enough to simply publish content on social media. You have to monitor how people respond, interact and engage. Reply to comments, create follow up content and be sure to promote content that you believe has maximum levels of shareability.
7. Adjust and Track
Finally, you need to keep track of how your content strategy across social media is performing. Find the weak spots, figure out what type of content works well and use it to constantly and continuously evolve your campaign to reach new heights on the market.