Google Search Console has introduced a powerful new feature that lets businesses track how their social media content performs in Google Search. Find out what the update means, how to connect your accounts and why understanding the link between social media and SEO could help you reach more customers online.
For many small business owners, digital marketing is something that always feels important, but never quite urgent enough to prioritise. Limited time, small teams, tight budgets and the day-to-day running of the business often mean marketing slips to the bottom of the list. But heading into 2026, there’s good news. Digital marketing has never been […]
Is your business ready for the Christmas break? As the festive season approaches, many business owners are juggling year-end deadlines, Christmas preparations, and the hope of actually taking a proper break. The good news? A little planning before you finish for Christmas can make all the difference, keeping your business visible, your customers informed, and […]
When it comes to marketing on Facebook, one common question business owners ask is whether or not they should boost their posts. The answer to this question is not a simple yes or no. In order to determine whether or not boosting a post is the right move for your business, you need to understand […]
A social media plan is a map that guides your business’s social media strategy. It takes into account your business goals, target audience, and the resources you have available. Creating a social media plan may seem like a daunting task, but we promise it’s not as complicated as it sounds. Follow these simple steps, and […]
It’s hard to believe that the internet is only a few decades old. In that short time, it has completely transformed the way we live and work. Nowhere is this more evident than in the world of marketing. About 25 years ago, marketing was a very different beast. Let’s take a look at how marketing […]
In a world that is increasingly driven by technology, it is more important than ever for businesses to have a strong digital presence. But what exactly is digital marketing? In short, digital marketing is the process of using various online platforms to promote and sell products or services. This can be done through a variety […]
If you’re a business owner, chances are you’ve heard of social media marketing. But what is it, exactly? In short, social media marketing is the process of using online platforms like Facebook, Twitter, and Instagram to build relationships and interact with potential and existing customers. Why is social media marketing important?In today’s digital age, consumers […]
A social media audit is a review of all your social media platforms to make sure they are consistent with your brand and engaging for your audience. This audit will help you see what is working well and where there is room for improvement. You should do a social media audit at least once a […]
If you’re like most business to business owners, you probably think of digital marketing as a necessary evil. You know you need to do it, but you’re not really sure how or why. Well, let us be the first to tell you that you’re not alone. Digital marketing can be confusing and frustrating, especially if […]