Digital marketing is the most effective way to promote and market your business anywhere online. A business can utilise social media adverts and digital content to attract audiences and encourage them to use their services or purchase their products. Not all digital marketing is through social media platforms. Various digital marketing methods include emails, blogs, websites, and search platforms. You can analyse these platforms on a monthly basis, in order to see which method attracts the most customers. Digital marketing allows a brand to promote for free and more strategically if they have the right expertise in place. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. The benefits and use of digital marketing over traditional methods are that you can target any audience at any time. There is far more opportunity to reach customers and sell your products or services.