Social media is a global computer-based phenomenon that allows individuals, groups, and governments, to share ideas and thoughts online. Social media platforms use virtual networks and technologies for users to engage and communicate, such as mobile phones, tablets, and laptops. The communication is often via a web-based application that is downloadable on devices with an application store. For example, users can install Twitter for free on their phones, tablets, and computers. Here, users can tweet and follow each other to share information, resources, and news in less than 140 characters. Social media and its applications allow users to engage whenever and wherever. The main social media platforms that are managed by the Office of Communications and Marketing include Facebook, Twitter, Instagram, Snapchat, YouTube, and Vimeo. Today, there are an estimated 4.57 billion social media users, which is exponentially increasing year by year.