Digital marketing is a valuable tool that can help your business reach new customers and meet its goals. But digital marketing isn’t guaranteed to produce results, and it takes a lot of planning and understanding to find success through digital marketing.
With the growth of digital marketing, it’s inevitable that there would be clichés about best practice, and the magical solutions that ‘guarantee’ success.
We bring you five clichés about digital marketing to avoid to help you get the most from your efforts.
1. Get rich quick programmes really work
If you come across someone who guarantees they can help you ‘get rich quick’, proceed with caution. Many of these ‘professionals’ devise courses and programmes designed to help you make money using their knowledge and expertise – all for a one-off fee!
The truth is, effective digital marketing takes time to produce results. It takes a creative strategy, hard work and a lot of trial and error to benefit from your efforts. Don’t fall for a scheme that promises you fortune and fame – as the saying goes, ‘if it sounds too good to be true, it probably is’.
2. Passive income is easy to achieve
Passive income is packaged as a way to make money without having to make an ongoing effort. While some people are able to achieve this online, it’s not a solution that works for everyone.
If you’re hoping to make an income from selling eBooks and online courses, don’t pin your hopes on this. Focus your efforts elsewhere towards making an active income instead.
3. Be positive or be quiet
It’s a myth that everything on social media needs to happy and positive all the time. Believe it or not, a lot of people value honesty, empathy and emotion – helping them build a connection to a business or brand.
Diversity is important, and this should be reflected in your output. Be authentic, honest and reflect current conversations – this could do more to have a positive impact on your business than putting on a front every day.
4. Content is the King of the internet
‘Content is king’ has quickly become one of the biggest clichés in the world of marketing. The internet is overloaded with content, so much so that people find it difficult to keep up!
Instead of stuffing your channels with constant content to keep them ticking over, focus on quality content instead. It will not only help you engage with your audience, but it could help you beat the changing platform algorithms that prioritise quality over quantity.
5. Simply being online will bring you great results
It’s true that having an online presence gives you a chance to connect with a wider audience, as well as engage with your existing audience. But having an online presence isn’t enough – it needs to be active and consistent.
Having an effective social media strategy can help you develop fresh and exciting content. This will keep your audience engaged, and help you reach out to new audiences at the same time.
When it comes to your business’ marketing activities, don’t settle for false promises and clichés. Work with creative marketing firms who want to help you achieve your goals using solutions that work.