Why It’s Easier to Succeed With Facebook Ads Than You Might Think
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Why It’s Easier to Succeed With Facebook Ads Than You Might Think

Facebook isn’t so much a social network as a data collection machine, hell-bent on finding out as much about its users as possible and feeding it to advertisers. For people like you, that’s good news. You get unprecedented insight into…
Will Digital Marketing Ever Die
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Will Digital Marketing Ever Die?

Digital Marketing has grown dramatically over the past five years, which has meant big things in terms of worldwide growth. Nearly every business today has some type of digital presence which is capable of really assisting in business growth…
A Look Into the Future What Will the Digital Marketing Industry Look Like in 10 Years
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A Look Into the Future: What Will the Digital Marketing Industry Look Like in 10 Years?

In ten years, do we expect to see robots and other bots controlling our marketing and reshaping the horizons of digital marketing? Or will it progress so gradually that we won’t even feel the bumps and turns along the way? It begs the question,…
How to Create a Social Media Marketing Content Plan in 7 Steps
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How to Create a Social Media Marketing Content Plan in 7 Steps

Are you using social media marketing as part of your digital promotional strategy? If not, then you’re missing a fantastic level of potential. Facebook alone as over 2 billion active users every month and, while others have lower numbers,…
Why a Healthy Dose of Creativity Makes All the Difference in Marketing
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Why a Healthy Dose of Creativity Makes All the Difference in Marketing

Nowadays, consumers are bombarded with ads everywhere they look. From posters on the side of bus stops to the ads that pop up on our social media news feeds, most of us see thousands of adverts every single day. As a business, that poses a real…
Is 2018 The Return of the Tweet?
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Is 2018 The Return of the Tweet?

Over the last few years, in the political spectrum, sporting world and just about every aspect of life, we’ve come to appreciate being wrong. Let’s face it; who would have called all of the crazy events we’ve seen in the last few years…
Why Should Businesses Use Social Media?
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Why Should Businesses Use Social Media?

Nowadays, almost all of us are active users of social media. In fact, by next year, it’s expected that across the world, there will be some 2.5 billion active social media users- and that figure is only going to increase further over time.…
The World is in the Palm of your hands….. And so is Your Phone
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The World is in the Palm of your hands….. And so is Your Phone

At the click of a button you can now be at the North Pole on google maps, become the owner of a magnificent 50 inch fully HD TV via Amazon or experience snorkelling in the great barrier reef through you-tube. All of this can happen whilst…
Marketing Today: The Power Tools That Help SMEs Succeed
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Marketing Today: The Power Tools That Help SMEs Succeed

Go back just twenty or so years and you would need a sizeable budget to undertake any meaningful marketing initiative. Now, small and medium sized businesses, start-ups and large corporations can all develop strategies and use powerful marketing…
It is marketing lincoln I Want Fish & Chips
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The Importance of an Online Presence

So, why has an online presence suddenly become vital for the success of a business? Mintel suggests that the social network market is approaching market saturation which in itself has many threats but for us creates many opportunities. With…